SOFT SAVING IS THE NEW SMART FOR GEN Z

Soft Saving Is the New Smart for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success complied with a familiar pattern: earn gradually, save strongly, purchase a home, and prepare for retired life. Yet Gen Z is approaching cash with a fresh perspective. Instead of focusing entirely on lasting build-up, this generation is prioritizing balance, health, a

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